EMPOWERING SUSTAINABLE SMALL BRANDS
BY TRANSFORMING BIG IDEAS INTO
AUTHENTIC VISUAL STORIES
Here’s My Story
Infusing passion-led projects
with natural light
and a French editorial aesthetic
From art direction to shooting to final edits to retouches, your project deserves to be wrapped in emotion, infused in adventure, and captivated by creativity.
Because a striking image
can power a movement.
Clients Include
My Work in The Wild
Meet Your Photographer: Bénédicte Lassalle
ARCHITECTURE | Commercial | Lifestyle Photographer | Art Director | Environmentalist
Bring me your vision. Let’s share it with the world.
Finding Mountains of Passion in Small Sustainable Brands
Falling in love with architecture photography. Infusing my French flair and nature-oriented eye into lifestyle shots. My groove is in the creative details. By letting my hair down and capturing the in-between moments that spark the movement– your brand can expand into a new realm of possibility. One where the world can change for the better. One where your mission is the new status quo.
As a French woman in Oakland, California, my art is inspired by travel, nature, sustainability, creativity, innovation, emotion, and empowerment.
I create photo stories that tell themselves long after someone looks away from the image.
How It All Started
With a degree in Marketing and Communication, studying business in both France and the UK– I was ready to start my career. 5 years in London. 10 years back in Paris. Working for a start-up in the telecom industry. This isn’t me. I’m not meant to be here.
So I went back to school, studying photography this time. On weekends, I worked at the Associated Press photo desk. I was determined to do whatever it would take to turn my creativity into my job.
From Freelance to Family to Expansion
As a freelance photographer, I shot lavish events for large corporations. I also created photo stories for French magazines and newspapers. I sold some prints at photo galleries– and in 2009, my daughter was born.
A traveling soul, I moved to Boston with my family. I kept my French clients, thinking we would move back and taught photography at a local art school.
But instead of moving back, I moved across the US where my son was born. To Oakland, CA. The place where my business really took off.
Fun Facts About Bénédicte
I had my own gallery show in Boston, MA. Talk about a pinch-me moment.
If there’s a trip and it involves an outdoor activity, I’m there in a heartbeat. Camera in hand. And the adventure gene passed onto my 2 kids.
In my free time, I volunteer with a small group that picks up trash and cleans beaches.
I played piano for 11 years, and often go to electronic music concerts. It’s about balance.
In my free time, you’ll find me gardening, cooking, kayaking, skiing, hiking, running, reading comic books, listening to podcasts, doing pilates, and practicing mindfulness.
I’m a dual citizen and bilingual in French and English. Nous pouvons partir pour une aventure photographique dans l'une ou l'autre langue.
Some of my favorite adventures include hiking in the Amazon forest - the sleeping part was the actual adventure -, bike-packing for 11 days on a 400-mile journey across France, starting a backpacking group for mothers + daughters, and 4WD-ing on the White Rim Road in Canyonlands.
I’ve been published in Leica World Magazine and exhibited at their factory in Germany - twice.
I’m a certified drone pilot.
DISCOVER. PLAY. TAKE THE SHOT.
Find the thread that makes people remember the impactful story you’re trying to tell.
